2. personnel marketing
Tabular overview 2
HR marketing ensures a consistent brand presence as an attractive and reliable employer with an image and culture of which the HR manager in the company should be the grail guardian.
Tabular overview 2
| 2 | 0 | HR marketing, employer branding |
| 2 | 1 | Development/implementation of a global employer branding concept |
| 2 | 2 | Increasing employer attractiveness (attracting, retaining employees) |
| 2 | 2 | Personnel marketing (video, posters, website, etc.) for various countries |
| 2 | 3 | Adaptation of HR instruments with regard to the employer promise |
| (e.g. job advertisements, HR brochures) | ||
| 2 | 4 | Cooperation with specialized creative agencies |
| 2 | 5 | Positioning as an employer from the brand core |
| 2 | 6 | Marketing of job reassignments, compensation system including social benefits and personnel development |
| 2 | 7 | unique employer proposition |
| 2 | 8 | Employees as multipliers in social circles |